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  [embed]https://www.youtube.com/watch?v=uQZJ_wm49Ro&t=126s[/embed] Marketing Podcast - Ludwekazi Ndlazi   Hi. My name is Ludwekazi Ndlazi, and I'm an account manager at BWD Advertising. Today, I'll be sharing with you insight on content creation. I often get the question, why is content creation important? So, today we get to break down how...

  [embed]https://www.youtube.com/watch?v=rXakv3hUI5A[/embed] Marketing Podcast - Marion Banks   Hello. I'm Marion Rose Banks. I'm senior copywriter, concept developer, and strategist at BWD. Simply put, that means that I'm a pro-thinker and writer by day and an amateur philosopher by night. For this reason, differentiation has become the new name of...

Storytelling is one of the most powerful ways to bring your brand to life. By giving your products and services an identity through the sharing of stories, you can take your target audience on a journey they’ll want to experience. No wonder it is considered...

Article originally published on Redzone Creating relationships with consumers who are selective in terms of who gets their loyalty is largely about how much a brand can resonate with its target audience. Ultimately, agencies should be working hard to understand their brands, their messages and where...

Since our first tv commercial went live last month, we constantly get asked on all our commz platforms: “how much does it cost to make a TV advert?” The question sounds simple enough, but the answer to that, is not so simple. So, my partner-in-crime Sibusiso Radebe, AKA...