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It can make or break a brand. Content works as a connection between a brand and customers. If you want to win the heart of your potential buyers, you will have to follow the latest trends in content marketing to win their heart and to...

The advertisement of medical or pharmacological offerings in South Africa is strictly regulated by a multitude of different laws and industry codes and regulations that could restrict pharmaceutical companies from promoting their products creatively. This ranges from the Medicines and Related Substances Act 101 of...

A press release that fits neatly into the format of a media platform could be the difference between millions worth of coverage for your story or your document sitting in a pile. We should bear in mind that the media, whether print, online, electronic or...

  [embed]https://www.youtube.com/watch?v=uQZJ_wm49Ro&t=126s[/embed] Marketing Podcast - Ludwekazi Ndlazi   Hi. My name is Ludwekazi Ndlazi, and I'm an account manager at BWD Advertising. Today, I'll be sharing with you insight on content creation. I often get the question, why is content creation important? So, today we get to break down how...

  Dear  Tshepiso, C.G. Jung said: ‘you are what you do; not what you say you’ll do.’ Our creed at BWD Advertising (BWD) is that ‘we grow, when you grow.’ We continuously strive to make this part of the BWD everyday way. Not only in dealing with...

  [embed]https://www.youtube.com/watch?v=rXakv3hUI5A[/embed] Marketing Podcast - Marion Banks   Hello. I'm Marion Rose Banks. I'm senior copywriter, concept developer, and strategist at BWD. Simply put, that means that I'm a pro-thinker and writer by day and an amateur philosopher by night. For this reason, differentiation has become the new name of...