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  Dear  Tshepiso, C.G. Jung said: ‘you are what you do; not what you say you’ll do.’ Our creed at BWD Advertising (BWD) is that ‘we grow, when you grow.’ We continuously strive to make this part of the BWD everyday way. Not only in dealing with...

  [embed]https://www.youtube.com/watch?v=rXakv3hUI5A[/embed] Marketing Podcast - Marion Banks   Hello. I'm Marion Rose Banks. I'm senior copywriter, concept developer, and strategist at BWD. Simply put, that means that I'm a pro-thinker and writer by day and an amateur philosopher by night. For this reason, differentiation has become the new name of...

Storytelling is one of the most powerful ways to bring your brand to life. By giving your products and services an identity through the sharing of stories, you can take your target audience on a journey they’ll want to experience. No wonder it is considered...

In this day and age, radio can still be heralded as the king of all media channels – more than television, more than smart phones and yes, more than social media. And thanks to the likes of podcasts and audio streaming, new listeners are continuously...

Article originally published on Redzone Creating relationships with consumers who are selective in terms of who gets their loyalty is largely about how much a brand can resonate with its target audience. Ultimately, agencies should be working hard to understand their brands, their messages and where...

Since our first tv commercial went live last month, we constantly get asked on all our commz platforms: “how much does it cost to make a TV advert?” The question sounds simple enough, but the answer to that, is not so simple. So, my partner-in-crime Sibusiso Radebe, AKA...

[Estimated read time: 20 minutes] 2017 was an interesting year for our nation, as most people were fixated on the upcoming election in December. So, “what does this have to do with advertising,” you may ask? Well, a lot actually! Many companies spent the greater part of the...