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Article originally published on Redzone Creating relationships with consumers who are selective in terms of who gets their loyalty is largely about how much a brand can resonate with its target audience. Ultimately, agencies should be working hard to understand their brands, their messages and where...

Since our first tv commercial went live last month, we constantly get asked on all our commz platforms: “how much does it cost to make a TV advert?” The question sounds simple enough, but the answer to that, is not so simple. So, my partner-in-crime Sibusiso Radebe, AKA...

[Estimated read time: 20 minutes] 2017 was an interesting year for our nation, as most people were fixated on the upcoming election in December. So, “what does this have to do with advertising,” you may ask? Well, a lot actually! Many companies spent the greater part of the...

Uyabangena, go face the world! This is the powerful message conveyed to every South African in the brand-new ad by Wahl that has just started airing on local television stations and that has been captivating audiences from the moment it went live. BWD Advertising was honoured...

Hi Cyril, I most likely don’t have to tell you that advertising agencies always preach the importance of marketing. In 2017, we at BWD practiced what we have preached. But we don't just walk the walk; we achieved BIG. In fact, 600k big! Plus, we made sure...

https://www.youtube.com/watch?v=3Xp32vg6RPw&feature=youtu.be Video Transcript BWD is one of a few black-owned, black-run agencies that have capacity, the skills, and the processes to deliver big marketing campaigns successfully. The company started back in 2006, mainly as a new digital agency. We were doing stuff like websites, explainer videos, social media...

  Through the years we’ve seen a change in the South African events and entertainment scene with more black players coming to the prominent fore. The introduction of food into the market previously dominated by alcohol has increased audience’s interest where everyone is sufficiently accommodated. They’ve...