There are basic types of videos for marketing your business online, your product, your service or yourself in the market. It's easy to learn how to make videos with amazing sales videos. Each type of video marketing strategy has the advantages, but some can be...
https://soundcloud.com/bongani-gosa/kaya-bizz-23-jan-marketing-advertising-and-communications-industry Host: For the average Afropolitan, when you think about a black-owned advertising agency in South Africa, what companies springs to mind? Yeah. You probably have to think about that significantly and pause for a second and actually realize that perhaps we are not very familiar with...
It can make or break a brand. Content works as a connection between a brand and customers. If you want to win the heart of your potential buyers, you will have to follow the latest trends in content marketing to win their heart and to...
The advertisement of medical or pharmacological offerings in South Africa is strictly regulated by a multitude of different laws and industry codes and regulations that could restrict pharmaceutical companies from promoting their products creatively. This ranges from the Medicines and Related Substances Act 101 of...
A press release that fits neatly into the format of a media platform could be the difference between millions worth of coverage for your story or your document sitting in a pile. We should bear in mind that the media, whether print, online, electronic or...
It’s the age-old debate for many growing businesses. Do you hire internally or use a marketing agency? To clarify the distinction: Inhouse marketing involves employees on your company’s payroll, whilst agencies provide specialists for hire. Note that there’s no right or wrong answer here, your...
[embed]https://www.youtube.com/watch?v=uQZJ_wm49Ro&t=126s[/embed] Marketing Podcast - Ludwekazi Ndlazi Hi. My name is Ludwekazi Ndlazi, and I'm an account manager at BWD Advertising. Today, I'll be sharing with you insight on content creation. I often get the question, why is content creation important? So, today we get to break down how...
Dear Tshepiso, C.G. Jung said: ‘you are what you do; not what you say you’ll do.’ Our creed at BWD Advertising (BWD) is that ‘we grow, when you grow.’ We continuously strive to make this part of the BWD everyday way. Not only in dealing with...
[embed]https://www.youtube.com/watch?v=rXakv3hUI5A[/embed] Marketing Podcast - Marion Banks Hello. I'm Marion Rose Banks. I'm senior copywriter, concept developer, and strategist at BWD. Simply put, that means that I'm a pro-thinker and writer by day and an amateur philosopher by night. For this reason, differentiation has become the new name of...
To read the article, get yourself the Forbes Africa magazine, July Edition. BWD PROVES THAT TO GET NOTICED IN A BIG WAY, REQUIRES EQUALLY BOLD MOVES BWD Advertising (BWD), a 100% black owned and operated agency in Johannesburg, recently made waves by going where no marketing, advertising...