July 2018 Newsletter: You Are What You do. Not What You Say.

 

Dear  Tshepiso,

C.G. Jung said: ‘you are what you do; not what you say you’ll do.’ Our creed at BWD Advertising (BWD) is that ‘we grow, when you grow.’ We continuously strive to make this part of the BWD everyday way. Not only in dealing with our clients, but also all our other stakeholders, our own staff, our suppliers, our communities and the lives of all those who so happen to cross our path.

To this end, I will be delivering a talk titled ‘12 Years of Trial and Error’ at the Youth In business and Entrepreneurship Expo which is set to take place on 27 July at the Mmabatho Convention Centre, in my hometown Mahikeng. With this talk, I hope to help our young entrepreneurs to make a few less mistakes than I have over the years I’ve been in business. In case you’d like to join, the talk will take place at 10h10am.

Over the past year, BWD has gone where no ad agency has gone before us, by advertising on highway billboards. Apart from embarking on an industry first, we also used a provocative message that caused quite a public stir. An interesting case study on our campaign, titled: ‘To get noticed in a big way, requires equally bold moves’, is currently featuring in the July edition of Forbes Africa. Do get yourself a copy to see how brave marketing can yield results for your business.

As supporters of the anti-corruption work they do, we’ve recently assisted the NPO, Corruption Watch, with an outdoor campaign.

A couple of months ago, we were approached by Akhona Group, a renowned investment holding company, to reposition their brand and create a new website and company profile for them, to support their business development initiatives. You can have a look at the work here. Last week, Akhona Group, together with former Exxaro CEO, Sipho Nkosi, acquired a 33% stake in Lesco Manufacturing, which they aim to turn into a R1bn company over five years. Through our PR services, we’re currently also assisting them to get the word out to the media.

During the June holidays, we hosted six interns: Tshego Wesi (Central University of Technology); Tshepo Moganedi (Tshwane University of Technology); Pranay Riga (Inscape Design College); Rodney Khoza (Tshwane University of Technology); Keletso Ranamane (Boston College) and Simphiwe Nzuza (AAA School of Advertising). We trust that the on-the-job experience they received from BWD will help turn them into brilliant creatives.

Essentially, we believe that initiatives like these contribute to our own growth and the growth of our clients. Which in turn affects the growth of our economy…

May the last part of 2018, be marked by both personal and professional growth for us all.

Warm regards,
Bongani Gosa
CEO

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