18 Apr Our First TV Commercial
Uyabangena, go face the world! This is the powerful message conveyed to every South African in the brand-new ad by Wahl that has just started airing on local television stations and that has been captivating audiences from the moment it went live.
BWD Advertising was honoured to spearhead this production in collaboration with Molo Sana and the brief we got from Wahl, was simple: to create a truly South African piece of communication.
To conceptualise such an ad however, was not that simple, as South Africa is called the rainbow nation for good reason. We have no less than 11 official languages and our cultures are as diverse as our languages. When it comes to food, some of us love Potjiekos, some love Mnqusho and others Masonja.
Even when it comes to hairstyles, our tastes vary significantly. Some love Fade, others like Chiskop and some prefer a bob. “However, regardless of our age, race or gender, right through from classrooms to boardrooms, the corporate space or the social scene, there is one thing we all have in common: we all love to create our own style and maintain our sense of individuality.”
WAHL: Go Face The World Commercial.
We had to really go deep into the tank to conceptualise an ad that speaks to both our diversity and uniqueness as a South African people. This led to an impactful message that is anchored in this single phrase: “Uyabangena.”
Uyabangena is a sentiment that is often used in the Xhosa and Zulu cultures to support someone you admire and to inspire that person to reach even higher or go even further. Essentially through this ad, Wahl is also saying “Uyabangena” to every member of our sunny Mzansi. It shows that Wahl admires and embraces the diversity of this nation and encourages each of us to continue to live by our own rules and step out in our own signature style.
Wahl is a 98-year old legacy brand that has been part of our lives for generations. It is classic and timeless, yet progressive and current, a trusted enabler of every individual’s look, regardless of age, race, gender or surroundings. We believe that the end product not only portrays the colourful and multi-faceted culture of the country beautifully, but that it also captures this very essence of Wahl perfectly.
Click play on the video above for a preview of what we humbly believe, is a truly captivating television ad.
Client: Wahl South Africa
Agency: BWD Advertising
Production Company: Molo Sana
Executive Creative Director: Bongani Gosa
Account Director: Sibusiso Radebe
Director: Kenny Mumba
Copywriter: Xolisa Radebe, Dawn Penny Plaatjie
Executive Producer: Simone Bosman
Art Direction: Noluthando Lobese Meropa
Photography: Lebo Lukewarm
Director of Photography: Tom Tarais
Wardrobe: Kwena Baloyi
Hair : Wahl SA
Music: Dan Knight