Breva Case Study.

 

Background

BREVA is a premium adult beverage. It is made with high-quality ingredients, combining the refreshing taste of natural fruit extracts with the natural taste of malt, providing a refreshing taste profile suited for the adult palette.

It recognizes the need for a non-alcoholic beverage that can be enjoyed with confidence by working professionals (male and female) with demanding social schedules when they are out and about networking, or catching up with friends at after-work up-market venues. It can also be enjoyed at home after a long-day at work, when indulging in a little bit of much needed me-time.

Challenge

Increase brand awareness and sales volume by focusing mainly on those that want a drink that they can relax, socialize and celebrate with, without feeling alienated from the social norm or group of alcohol drinkers.

Marketing Tactics

  • Social Media (Facebook, Twitter,Intagram, Youtube)
  • Online Display ads (News24, etc)
  • Point of Sale
  • Outdoor
  • Taxi Advertising
  • Print
  • Trade Apparel

BIG IDEA

Bravery

ˈbreɪv(ə)ri/
noun
courageous behaviour or character.
“perhaps I’ll get a medal for bravery”
synonyms:
courage, courageousness, pluck, pluckiness, braveness, valour, fearlessness, intrepidity, intrepidness, nerve, daring, audacity, boldness
 

Courageous, dauntless, perhaps a little bit daring, a person who is brave faces dangerous or difficult situations with courage. The adjective brave can be used to describe anyone or anything that displays courage, such as a brave firefighter, a brave guide dog, or even brave holiday shoppers.

OUTDOOR BRANDING ARTWORK

Street Billboard

Street Billboard

Poster design applied to a bus shelter

Poster design applied to a bus shelter

Poster design applied to a street pole

Poster design applied to a street pole

Vehicle Branding

Vehicle Branding

PRINT

T Shirt

T Shirt

Cap

Cap

Magazine Ad

Magazine Ad

Coaster

Coaster

Styrofoam Cup

Styrofoam Cup

POINT OF SALES

Flyer Display

Flyer Display

Modular Exhibitor Display

Modular Exhibitor Display

Perspex Stand

Perspex Stand

Pull Up Banner

Pull Up Banner

Exhibition Stand

Exhibition Stand

Activation Stand

Activation Stand

PHONE / TABLET

Phone

Phone

Tablet / Phone

Tablet / Phone

SOCIAL MEDIA ARTWORK

Facebook profile & post

Facebook profile & post

Twitter profile & post

Twitter profile & post

Linked in profile

Linked in profile

Instagram profile & post

Instagram profile & post

WEBSITE BANNER

Website banner Ad

Website banner Ad

VIDEO AD

Youtube Ad