Breva Case Study.
Background
BREVA is a premium adult beverage. It is made with high-quality ingredients, combining the refreshing taste of natural fruit extracts with the natural taste of malt, providing a refreshing taste profile suited for the adult palette.
It recognizes the need for a non-alcoholic beverage that can be enjoyed with confidence by working professionals (male and female) with demanding social schedules when they are out and about networking, or catching up with friends at after-work up-market venues. It can also be enjoyed at home after a long-day at work, when indulging in a little bit of much needed me-time.
Challenge
Increase brand awareness and sales volume by focusing mainly on those that want a drink that they can relax, socialize and celebrate with, without feeling alienated from the social norm or group of alcohol drinkers.
Marketing Tactics
- Social Media (Facebook, Twitter,Intagram, Youtube)
- Online Display ads (News24, etc)
- Point of Sale
- Outdoor
- Taxi Advertising
- Trade Apparel
Big Idea
Bravery
ˈbreɪv(ə)ri/
noun
courageous behaviour or character.
“perhaps I’ll get a medal for bravery”
synonyms:
courage, courageousness, pluck
Courageous, dauntless, perhaps a little bit daring, a person who is brave faces dangerous or difficult situations with courage. The adjective brave can be used to describe anyone or anything that displays courage, such as a brave firefighter, a brave guide dog, or even brave holiday shoppers.
Result
The campaign #WhatIsBravery reached an audience of over 500 000 users on Facebook and increased overall brand awareness across multiple channels.