vacancies

Social Media Reputation Manager

Job description

The social media manager will implement the client’s social media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The social media manager is a highly motivated individual with experience and a passion for designing and implementing the clients content strategy, creating relevant content, blogging, community participation and leadership. 

Essential duties

• Manage social media marketing campaigns and day-to-day activities including:
• Curate relevant content to reach the company’s ideal customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “social” way while cultivating leads and sales.
• Conduct online advocacy and open stream for cross-promotions.
• Develop and expand community and/or blogger outreach efforts.
• Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
• Design, create and manage promotions and Social ad campaigns.
• Compile report for management showing results (ROI).
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate the ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user-generated content surrounding the business. Report notable threats to appropriate management.
• Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyse, review, and report on the effectiveness of campaigns in an effort to maximise results.

Requirements

Qualifications and experience

• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
• Minimum of five years’ social media experience or 1 year in a similar role.
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (TikTok, Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest, etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
• Displays ability to effectively communicate information and ideas in written and video format.
• Exceeds at building and maintaining sales relationships, online and off.
• Is a team player with the confidence to take the lead and guide other employees when necessary (i.e.: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “search and social”.
• Possesses functional knowledge and/or personal experience with WordPress.

To Apply

To apply, please send your cv and your top 5 examples where you helped change companies social media reputation to Sibusiso Radebe on  careers@bwdadvertising.co.za

Data Analyst

Job description

The role of the Data Analyst is to bring technical expertise to ensure the quality and accuracy of data, then process, design and present it in ways to help the team to make better decisions. 

Key Performance Indicators 

Team SLA Compliance: 

Meet weekly, monthly, campaign and special research project deadlines. Ensuring assigned tasks have been completed in the agreed timeframe. 

Data and Insights Excellence : 

Data quality. Ensuring the cleanliness and reliability of the data so that the Digital Advertising team can create impactful insights which drive business strategy. Work closely with Audience Analysts to interrogate and interpret data to extract the key information needed to drive the clients brand forward.

Data Innovation and Best Practice: 

Innovation and best practice. Ensuring the work being done is in line with industry best practice while applying innovative techniques and methodologies to ensure the clients marketing efforts are effective at being data-driven. 

Earned Media Excellence: 

Support Earned Impression KPI. Support the rest of the business units (Understand, Create and Engage) in visualising data to enable valuable insights and story-telling of data. Connect with Audience Analysts to solve clients business problems and deliver impactful data and insights weekly, monthly and quarterly.

Team Work / Accountability: 

Take accountability as the Data Insights lead on the brand you work on, connecting with Audience Analysts to visualise the right data, which can be contextualised and translated into insights which drive the clients brand forward and work towards iconic status.  

Monthly Deliverables

Weekly Data Management :  

• Connect with Audience Analyst on brand updates and activity which impacts reporting requirements
• Data hygiene (clean data)
• Keyword accuracy (update on crimson monitors in-line with campaign updates)
• Looker integration – quality assurance on tool connections 
• Automation delivery of weekly Looker Digital Performance Reports to Account Managers every Wednesday 
• Automation delivery of weekly Crimson Social Listening Reports to Account Managers every Monday
•  Integration of sales data and targets to report on brand health and 360 performance tracking 

Monthly Data Management: 

• Connect with Audience Analysts on brand updates – key monthly activity / current campaign focus for the month  
• Data hygiene (clean data)
• Looker data quality assurance and accurate date range extraction 
• Data extraction and top-line statistics – top-performing brands Locally/Globally 
• Data extraction and top-line statistics for owned, earned and paid performance
• Data extraction – competitor activity 
• Custom builds – visualizations 
• Integration of sales data and targets to report on brand health and 360 performance tracking 
• Data integrity and accuracy across reporting (final Monthly QA)

Campaign Data Management:  

• Connects with Audience Analyst to define requirements and map-out report structure 
• Evaluates reporting metrics against specific brand KPIs and sets benchmarks
• Social Monitor setup in Crimson 
• Data hygiene (test to clean data)
• Looker data quality assurance and accurate date range extraction 
• Data extraction and top-line statistics for owned, earned and paid performance
• Custom builds – visualizations 
• Data integrity and accuracy across reporting (final report QA) 

Research and Proactive Data Management: 

• Connects with Audience Analyst to define requirements and map-out report structure 
• Evaluates reporting metrics against specific research requirement 
• Sets category benchmarks in conjunction with Audience Analyst
• Social Monitor setup in Crimson (brief from AA on keywords)
• Data hygiene (test to clean data)
• Looker data quality assurance and accurate date range extraction 
• Custom builds – visualizations 
• Data integrity and accuracy across reporting 

Team Culture: 

Contribute to a culture of innovation and curiosity which drives the adoption of data-driven creativity to build stronger brands. Champion the adoption of earned media strategies which translate from data and insights outputs into business strategy. *This will be driven through our two-monthly strategy and knowledge share workshops.

Qualifications / Experience 

• Higher Certificate/Diploma) or relevant tertiary qualifications/certifications 
• Five+ years data management/data and analysis/media experience – the key is the ability to clean, interpret and visualize data for storytelling 
• Experience using ORM and Reporting Tools/Data Studio/Looker or Tableau experience   

Personality 

Critical thinker, attention to detail, self-motivated, imaginative, sceptical, methodical, good communicator

To Apply

To apply, please send your cv and top 5 examples where you positively moved the needle to Sibusiso Radebe on careers@bwdadvertising.co.za

Strategist [Content Planner]

Job description

We are looking for a Digital Media mogul that loves to plan. If you’re a Campaign planning and buying ninja whose second language is social, then this could be the right position for you.

It is the responsibility of Strategist to develop plans that can tactically target an idea or product to as perfect a target consumer group as possible and to familiarise themselves with the brand in the most positive and effective way. Strategist evolve media strategy, making recommendations on the target group, mediums to be used and identifying key timings, along with pre-campaign research. They need to make the best purchase decision and have an enormous understanding of all social platforms, including but not limited to Facebook, Instagram, Snapchat, Twitter, YouTube, Bots, AI, etc.

The strategist is responsible for planning and optimizing campaigns, monitoring budgets and overseeing platform accounts, tracking KPIs and producing useful reports. Responsibilities also include being involved in keyword selection and audience targeting and adjusting bids to gain better ROI. This campaign planner must be adept at building all types of paid social campaigns including lead gen and conversion campaigns, shopping and carousel campaigns and of course understand and be on top of all-new platform features, trends and opportunities. 

About the candidate:

Looking for an organized, strategic, self-motivated, talented individual to become a senior inbound marketing strategist. Someone with at least four to six year’s experience in strategy, digital marketing and is HubSpot certified with at least six months to a year experience working with the HubSpot tool. Prior experience in facilitating workshops and developing inbound strategies is essential.

As a senior inbound marketing strategist, you will be client-facing and you will work closely with the strategic director, inbound marketing strategists, our content team and other specialists to develop strategies for and implement relevant Inbound Marketing tasks on several clients.  

A passion for analytics, strong attention to detail, ability to work to deadlines, excellent written and spoken communication skills, project management skills, experience in managing a team, knowledge of proper spelling and grammar and a problem-solving attitude, are essential to succeed in this position. An interest in inbound and experience in digital marketing is non-negotiable.

Our goal is for you to learn and advance within the company.

Learning Opportunities:

• To facilitate the application of inbound marketing, sales and services knowledge in a fast-paced, entrepreneurial work environment.
• To further develop analytical, critical thinking, project management skills and the ability to evaluate and make adjustments to improve project results.
• To further develop the ability to create insightful reports for presentation that are data-driven and relevant to each client based on their required metrics and outcomes using the required software
• HubSpot certification through access to their online training available to members of their partner programme
• Participation in training sessions with the team, the strategic director as well as a coaching programme

Main responsibilities:

Client service management:

• Ensure the overall growth and development of client accounts
• Liaising with clients at a senior level on a day-to-day basis, including the taking of briefs, discussing strategy and future opportunities and general client communication
• Promoting the expansion of business with existing clients
• Understand the urgency in ongoing communication and feedback to client’s requests and queries on a daily basis
• Develop lasting relationships with senior client personnel and using Spitfire senior management as required to cement relationships at a senior level
• Applies knowledge of industry trends and developments to improve service to our clients

Inbound marketing:

A big focus on completing your relevant set training programme with assignments during your initial probation period of three months.

Be responsible and accountable for all elements of the day to day execution and implementation of inbound marketing strategies and tasks including:

• Content briefing, scheduling, optimising and measurements
• Implementing inbound marketing software and other digital tools
• Brainstorming new ideas and opportunities for client and Spitfire’s success and presenting these both internally and to clients
• Updating and optimising the components of the inbound marketing campaign for relevant client campaigns you will work on
• Research subject matter, competitors, industry and target audience and present feedback to the team
• Research articles and information related to the subject matter to include in web articles
• Work with the Inbound team to identify and understand high-level messaging and strategy
• Monitor trends in client’s industries
• Be involved in keyword research for content strategies and optimise content for search both when it is published and on an ongoing basis.
• Ensure customer success and be the primary point of contact for a portfolio of clients.
• Provide inbound best practices, with the strategic intent of delivering high-quality inbound assets 
• Take the lead in creating monthly performance reports to highlight progress towards goals, areas of improvement and recommendations for future programs
• Analyse each clients’ marketing analytics, create reports and recommending future strategies and tactics
• Conduct meetings with clients to review results and reporting

Requirements

• Completed degree or qualification in strategy, communications, business or marketing
• Inbound marketing and HubSpot certified through HubSpot is essential
• Four to six years of experience in digital strategy and marketing
• Strong project management skills and the ability to work at a fast pace under tight deadlines
• Previous experience in successfully growing relationships and creating customer success
• Exemplary ability to present and explain technical concepts to non-technical people
• Work well independently
• Ability to manage a team
• Great listening, communication and time management skills
• Love to hustle and work in a fast pace environment
• Self-taught learner willing to read and keep up-to-date on technological changes and how they could be used by Spitfire
• A digital mindset – we need someone who lives and breathes all forms of digital marketing
• The ability to be self-directed while still enjoying collaboration and keeping clear channels of communication open with teammates
• Proficient in Google Drive and Google Docs

Bonus Points:

• Google Ads (Search, Display and Video)
• Facebook Ads (Blueprint, free version)
• Google Marketing Platform
• DV360
• SA360
• CM
• Twitter 101
• Certification in Google Analytics preferred
• Certification in Google Tag Manager advantageous
• Experience with content management tools
• Highly proficient at Excel or an alternative data manipulation system
• Understanding and interest of online marketing, specifically paid media
• Knowledge of the digital landscape

To Apply

To apply, please send your cv and your top 5 strategic plans to Sibusiso Radebe on careers@bwdadvertising.co.za

Digital Project Manager

Job description

Role and responsibilities: 

• Digital project managers lead and coordinate the delivery of digital projects. They facilitate the definition, idea generation and delivery of projects that link to marketing strategies and integrate digital approaches and creative design.
• Digital project managers produce work plans and coordinate the efforts of the agency teams, including creative, content, technical as well as digital and performance media.
• They utilise project management best practices throughout the development and production processes. Essentially, digital project managers ensure the integrated elements of digital projects come together on time and meet stakeholder expectations in terms of user engagement, data integrity and product quality.
• The digital project manager will be involved in all stages of the project – effectively planning for both the conceptual and the production phases – as each adheres to tasks, milestones, deliverables and deadlines.
• The project manager coordinates efforts between client service, traffic, creative and technical across three specific areas:
  • Planning
  • Production management
  • Maintenance and reporting

To Apply

To apply, please send your cv and top 5 examples of successfully managed projects to Sibusiso on careers@bwdadvertising.co.za