It’s the age-old debate for many growing businesses. Do you hire internally or use a marketing agency? To clarify the distinction: Inhouse marketing involves employees on your company’s payroll, whilst agencies provide specialists for hire. Note that there’s no right or wrong answer here, your...
[embed]https://www.youtube.com/watch?v=uQZJ_wm49Ro&t=126s[/embed] Marketing Podcast - Ludwekazi Ndlazi Hi. My name is Ludwekazi Ndlazi, and I'm an account manager at BWD Advertising. Today, I'll be sharing with you insight on content creation. I often get the question, why is content creation important? So, today we get to break down how...
Dear Tshepiso, C.G. Jung said: ‘you are what you do; not what you say you’ll do.’ Our creed at BWD Advertising (BWD) is that ‘we grow, when you grow.’ We continuously strive to make this part of the BWD everyday way. Not only in dealing with...
[embed]https://www.youtube.com/watch?v=rXakv3hUI5A[/embed] Marketing Podcast - Marion Banks Hello. I'm Marion Rose Banks. I'm senior copywriter, concept developer, and strategist at BWD. Simply put, that means that I'm a pro-thinker and writer by day and an amateur philosopher by night. For this reason, differentiation has become the new name of...
To read the article, get yourself the Forbes Africa magazine, July Edition. BWD PROVES THAT TO GET NOTICED IN A BIG WAY, REQUIRES EQUALLY BOLD MOVES BWD Advertising (BWD), a 100% black owned and operated agency in Johannesburg, recently made waves by going where no marketing, advertising...
Storytelling is one of the most powerful ways to bring your brand to life. By giving your products and services an identity through the sharing of stories, you can take your target audience on a journey they’ll want to experience. No wonder it is considered...
In this day and age, radio can still be heralded as the king of all media channels – more than television, more than smart phones and yes, more than social media. And thanks to the likes of podcasts and audio streaming, new listeners are continuously...
It’s a fact! Science proves that the human mind processes info in images. Which is why people are more likely to respond to visual content, than to text – or more likely to respond quicker. Here’s why you cannot afford to NOT have visual communication...
Article originally published on Redzone Creating relationships with consumers who are selective in terms of who gets their loyalty is largely about how much a brand can resonate with its target audience. Ultimately, agencies should be working hard to understand their brands, their messages and where...
Since our first tv commercial went live last month, we constantly get asked on all our commz platforms: “how much does it cost to make a TV advert?” The question sounds simple enough, but the answer to that, is not so simple. So, my partner-in-crime Sibusiso Radebe, AKA...