Last month we promoted our digital marketing services on ADreach street poles in Bryanston, Fourways and Randburg. Interestingly enough, the majority of the queries we received, were about social media services.This doesn’t come as a surprise because studies show that top brands around the world...
Did you know that 67% of consumers and 85% of millennials, defined as people age 18-34, say they’ve purchased a product or service after watching a video? The question is how do you get started especially if you hate being in front of the camera...
https://soundcloud.com/bongani-gosa/transformation-in-advertising Ayabonga: I am Ayabonga Cawe. Thank you for downloading this Power Business podcast. Twenty-seven minutes it is before the top of the hour. We now shift our sights and our attention to the advertising industry, which according to a Nielsen AdEx survey in 2016, total...
Video marketing is expected to go a notch higher in 2019. This will be accelerated by the new video marketing trends that are coming into place. No doubt, video marketing is one of the best promotion strategies you can use to attract customers into purchasing...
I know this may sound clichéd, but it’s totally true! “Every problem is an opportunity for a creative solution.”We at BWD were reminded of this again in the past year when we won the Adcock Ingram Allergex Non-Drowsy account. The reason for this is that the...
There are basic types of videos for marketing your business online, your product, your service or yourself in the market. It's easy to learn how to make videos with amazing sales videos. Each type of video marketing strategy has the advantages, but some can be...
https://soundcloud.com/bongani-gosa/kaya-bizz-23-jan-marketing-advertising-and-communications-industry Host: For the average Afropolitan, when you think about a black-owned advertising agency in South Africa, what companies springs to mind? Yeah. You probably have to think about that significantly and pause for a second and actually realize that perhaps we are not very familiar with...
It can make or break a brand. Content works as a connection between a brand and customers. If you want to win the heart of your potential buyers, you will have to follow the latest trends in content marketing to win their heart and to...
The advertisement of medical or pharmacological offerings in South Africa is strictly regulated by a multitude of different laws and industry codes and regulations that could restrict pharmaceutical companies from promoting their products creatively. This ranges from the Medicines and Related Substances Act 101 of...
A press release that fits neatly into the format of a media platform could be the difference between millions worth of coverage for your story or your document sitting in a pile. We should bear in mind that the media, whether print, online, electronic or...