Last month we promoted our digital marketing services on ADreach street poles in Bryanston, Fourways and Randburg. Interestingly enough, the majority of the queries we received, were about social media services.This doesn’t come as a surprise because studies show that top brands around the world...

Video marketing is expected to go a notch higher in 2019. This will be accelerated by the new video marketing trends that are coming into place. No doubt, video marketing is one of the best promotion strategies you can use to attract customers into purchasing...

I know this may sound clichéd, but it’s totally true! “Every problem is an opportunity for a creative solution.”We at BWD were reminded of this again in the past year when we won the Adcock Ingram Allergex Non-Drowsy account. The reason for this is that the...

It can make or break a brand. Content works as a connection between a brand and customers. If you want to win the heart of your potential buyers, you will have to follow the latest trends in content marketing to win their heart and to...

The advertisement of medical or pharmacological offerings in South Africa is strictly regulated by a multitude of different laws and industry codes and regulations that could restrict pharmaceutical companies from promoting their products creatively. This ranges from the Medicines and Related Substances Act 101 of...

A press release that fits neatly into the format of a media platform could be the difference between millions worth of coverage for your story or your document sitting in a pile. We should bear in mind that the media, whether print, online, electronic or...