A press release that fits neatly into the format of a media platform could be the difference between millions worth of coverage for your story or your document sitting in a pile. We should bear in mind that the media, whether print, online, electronic or...

  [embed]https://www.youtube.com/watch?v=uQZJ_wm49Ro&t=126s[/embed] Marketing Podcast - Ludwekazi Ndlazi   Hi. My name is Ludwekazi Ndlazi, and I'm an account manager at BWD Advertising. Today, I'll be sharing with you insight on content creation. I often get the question, why is content creation important? So, today we get to break down how...

  [embed]https://www.youtube.com/watch?v=rXakv3hUI5A[/embed] Marketing Podcast - Marion Banks   Hello. I'm Marion Rose Banks. I'm senior copywriter, concept developer, and strategist at BWD. Simply put, that means that I'm a pro-thinker and writer by day and an amateur philosopher by night. For this reason, differentiation has become the new name of...

Storytelling is one of the most powerful ways to bring your brand to life. By giving your products and services an identity through the sharing of stories, you can take your target audience on a journey they’ll want to experience. No wonder it is considered...