Storytelling is one of the most powerful ways to bring your brand to life. By giving your products and services an identity through the sharing of stories, you can take your target audience on a journey they’ll want to experience. No wonder it is considered...
In this day and age, radio can still be heralded as the king of all media channels – more than television, more than smart phones and yes, more than social media. And thanks to the likes of podcasts and audio streaming, new listeners are continuously...
It’s a fact! Science proves that the human mind processes info in images. Which is why people are more likely to respond to visual content, than to text – or more likely to respond quicker. Here’s why you cannot afford to NOT have visual communication...
Article originally published on Redzone Creating relationships with consumers who are selective in terms of who gets their loyalty is largely about how much a brand can resonate with its target audience. Ultimately, agencies should be working hard to understand their brands, their messages and where...
Since our first tv commercial went live last month, we constantly get asked on all our commz platforms: “how much does it cost to make a TV advert?” The question sounds simple enough, but the answer to that, is not so simple. So, my partner-in-crime Sibusiso Radebe, AKA...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_single_image image="1596" img_size="full" qode_css_animation=""][vc_empty_space height="20px"][vc_column_text][Estimated read time: 20 minutes] 2017 was an interesting year for our nation, as most people were fixated on the upcoming election in December. So, “what does this have to do...
A key common denominator of top companies around the world is the fact that their communication is informed by fully integrated communication strategies that are revised and updated on a continuous basis. Simply put, an integrated communication strategy is a clear blueprint for what, where,...
Uyabangena, go face the world! This is the powerful message conveyed to every South African in the brand-new ad by Wahl that has just started airing on local television stations and that has been captivating audiences from the moment it went live. BWD Advertising was honoured...
Hi, I most likely don’t have to tell you that advertising agencies always preach the importance of marketing. In 2017, we at BWD practiced what we have preached. But we don't just walk the walk; we achieved BIG. In fact, 600k big! Plus, we made sure that...
https://www.youtube.com/watch?v=3Xp32vg6RPw&feature=youtu.be Video Transcript BWD is one of a few black-owned, black-run agencies that have capacity, the skills, and the processes to deliver big marketing campaigns successfully. The company started back in 2006, mainly as a new digital agency. We were doing stuff like websites, explainer videos, social media...